CU DigiLend Joins Forces with Luminate to Expand Point-of-Sale Lending Access for Credit Unions

October 31, 2025

Des Moines, Iowa – CU DigiLend, a point-of-sale lending platform purpose-built for credit unions, is excited to announce a strategic partnership with Luminate! This collaboration will help credit unions across the state deliver on-the-spot financing through trusted local business partnerships, giving members fast, flexible payment options right when they need them most.

CU DigiLend allows credit unions to offer real-time, white-labeled financing through service providers in industries like home improvement, HVAC, and dental, empowering members to access affordable financing at the point of need. Designed to work outside of traditional core constraints, the platform helps credit unions expand lending opportunities, grow membership, and support their communities with tech-forward, mission-aligned tools.

“Our partnership with Luminate opens the door for more credit unions to step into the growing demand for seamless, on-the-spot lending,” said Ben Bitzer, Business Development Manager at CU DigiLend. “It’s about showing up for members in meaningful moments, whether that’s an unexpected home repair or a major life upgrade, and doing it in a way that feels modern, accessible, and mission-aligned.”

This new partnership represents a shared commitment to innovation, service, and strengthening communities through smarter lending.

To learn more about CU DigiLend and how it’s helping credit unions modernize lending while staying true to their values, visit www.cudigilend.com.

About Luminate:

Luminate is a nonprofit, professional trade association that exists to serve credit unions in Louisiana. Luminate is dedicated, through cooperation, to promote, protect, and perpetuate the credit union movement. For additional information, visit www.luminate.coop.

About CU DigiLend:

CU DigiLend, a collaboration with Affiliates Management Company and FinMkt, revolutionizes consumer lending and financial services. Leveraging AMC's commitment to consumer well-being and FinMkt's innovative cloud-based technology, CU DigiLend delivers tailored solutions to credit unions, empowering them to become trusted financial partners for consumers.